What is a
A No-Nonsense Guide for Estate Agents Why understanding AI basics helps you spot genuine opportunities vs. vendor hype. You've seen the headlines. Your CRM provider just announced "AI-powered lead scoring." A chatbot vendor promises to "revolutionise your viewings with machine learning." Another proptech startup
Estate Agency
AI models are snapshots of learned patterns that degrade over time. Learn why your AVM or lead scorer needs regular retraining, how to spot model drift, and questions to ask about when vendors last updated their models. Understand the model lifecycle every estate agent should know.
AI General
Frontier LLMs evolved from chatbots into full AI platforms, with massive context windows, multimodal input, and reasoning models. As model quality converged, competition shifted toward agents, tools, and workflow integration.
Thoughts, stories and ideas.
Cut through “proprietary algorithm” vendor hype. Learn what algorithms actually are and why data quality matters more than algorithmic complexity. Includes property matching examples and questions to ask when vendors tout their algorithms. Essential for evaluating estate agency AI tools.
Deep Learning powers ChatGPT and property description generators. Learn when this expensive AI technology is worth it vs. when simpler ML works better. Includes cost-benefit analysis for estate agents and real examples comparing deep learning to traditional approaches. Make informed decisions.
Machine Learning explained for estate agents. Understand how AI learns from data to score leads, value properties, and match buyers. Learn when ML justifies the investment vs. simple automation. Includes questions to ask vendors about training data and accuracy rates. No jargon, just facts.
Learn what AI actually is vs. marketing hype. Understand the difference between genuine AI and simple automation in estate agency tools. Discover how to spot overhyped vendor claims and make smarter PropTech buying decisions. Essential reading for UK estate agents evaluating AI solutions.
There are different types of prompts, this post will go through each one giving examples for estate agency.
